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Montreal F1 at Complexe Desjardins

Formula racing activation at Complexe Desjardins in Montreal

A high-energy public activation built for Montreal’s Formula 1 weekend, combining immersive simulator racing with an inclusive hands-on competition.

Project highlights

↗ Two professional-grade F1 racing simulators

↗ High-impact LED structure and brand presence

↗ Custom slot-car racing for all ages

↗ Technical setup, logistics and onsite support

Experience integration · Event logistics · Onsite technical operation
Racing simulators and LED event structure at Complexe Desjardins
Complexe Desjardins event racing installation
Crowd enjoying the Complexe Desjardins racing activation
Slot-car racing activity at the Montreal F1 event
Complexe Desjardins Formula simulator activation concept
Complexe Desjardins branded slot-car racing concept
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