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Polo Ralph Lauren F1 Simulator

A premium Formula simulator experience created for a Polo Ralph Lauren customer activation during Montreal’s F1 period.

Project highlights

↗ State-of-the-art F1 simulator

↗ Virtual Grand Prix driving experience

↗ Designed as a focal point for customer participation

↗ Built to strengthen brand presence during F1

SIMFX scope

↗ Simulator installation

↗ Experience integration

↗ Activation support

Formula simulator featured at the Polo Ralph Lauren activation
Guest driving at the Polo Ralph Lauren F1 activation
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